On Friday, December 18, James Cameron’s Avatar hits theaters across the globe. With a nearly $500 million budget, groundbreaking special effects and 3D camera technologies, this is easily one of the most anticipated films of the year.
Fox has taken a pretty proactive social media approach to the film, utilizing technology and the web in unique ways like the augmented reality version of the trailer and a Facebook-powered live chat with MTV. Fox is also partnering with Ustream to broadcast the red carpet arrivals at Avatar’s world premiere on Wednesday, December 16, at 6:00 p.m. PST.
Ustream is becoming the de facto place for studios to broadcast live red carpet events. This fall alone, we’ve seen The Twilight Saga: New Moon, Michael Jackson’s This Is It and the American Music Awards pre-show.
If you want to catch the Avatar action, just head to Ustream.tv/avatar. You can watch the stars arrive and even ask questions that might get passed onto the cast and crew.
Tags: avatar, premiere, red carpet, ustream
Read More... [Source: Mashable!]
0 comments